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2008-03-30

The wild health claims of "India's Ovaltine"

SEATTLE, Washington - I was at an Indian grocery today and noticed a concoction called Horlicks, what seems to be an Ovaltine-style add-to-milk mix that is sold in the UK but is most popular in India. I was reminded of the creepy, promise-strewn old Ovaltine radio commercials when reading the label - it claims to be the "Great Family Nourisher" and also says it will make the drinker "Taller, Stronger, Sharper".

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