Ben & Jerry's declares victory in fight against extreme global poverty

A glitch

SEATTLE, Washington - I've spent enough time posted up in front of the ice cream freezer at the supermarket to notice when there's a subtle change. It's like seeing the cat twice in The Matrix. My senses tingled when I saw "Cheesecake Brownie" flavor in the case today.

This flavor used to be called "ONE Cheesecake Brownie" and proceeds benefited the ONE Campaign, an advocacy group concerned with fighting poverty and preventable diseases. I guess the goals have been achieved. Where's the money going now, Messrs Ben and Jerry? Obscene profits? Executive perks?

Still tastes good.

This is the most subtle name change at least since ESPN's Rome is Burning morphed into Jim Rome is Burning. Maybe even since USAir became US Airways in the 1990s.