Michael Kinsley delivers a beatdown to Newsweek

SEATTLE, Washington - I recently made some tepid sarcastic comments about the newly redesigned Newsweek, admittedly without even picking up a copy.

When it comes to snarky beatdowns, there are amateurs and there are professionals, and Michael Kinsley is a professional. Mr Kinsley was recently canned by Time and seems to have vented his anger on poor Newsweek by trashing their makeover.

Amidst all the snark were many good points about the nature and evolution of newsmagazines. Some snippets:

In his editor's letter... Jon Meacham says, "We are not pretending to be your guide through the chaos of the Information Age," which concedes a lot of ground from the get-go. Why not at least pretend? Why else would people pick it up, let alone subscribe?
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That said, Meacham's vision of a magazine full of exciting narrative and provocative arguments isn't terrible, if he could pull it off every week. Sadly, though, he has been defeated by what Mikhail Gorbachev used to call "the approaches of the stagnation period." He says he wants "provocative (but not partisan) arguments." Which would be what? "Let's paint the Capitol dome dark brown"? Or, "Try cooked carrots--they're not too bad"? It's not easy to be provocative if you're looking over your shoulder for the partisanship police.
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Why, for that matter, is there still a letters page? It's the first page of content you come to. Five one-paragraph comments on the issue published two weeks ago--room for little more than a thumbs up or down. On the Internet, thousands of people have their say immediately and at length. And then a self-parody: "Your thoughts on swine flu" -the cover story two weeks ago--"in six words." Hali McGrath of Berkeley, California, submitted, "Blah, blah, swine flu, blah blah." And Newsweek published it.
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It's been said that the test of a newsmagazine is whether you would grab it if you'd been trapped in a coal mine for a week and had one hour to catch up. And after a week trapped in a coal mine, perhaps an hour with a picture of Miss California in a bikini will be more useful than any explanation of why she's in the news. But the new Newsweek maintains the same irritating practice as the old one of half-explaining, which is no use either to those who already know the story or to those who don't.
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My favorite feature in the Scope section, and possibly in this entire issue of Newsweek, is called (for no special reason that I can determine except for a failed attempt at a pun) "The Reign of Spain." And it consists of a handsome chart comparing the unemployment rate in Spain in December 2007 and in March 2009 with the unemployment rates in other countries on those same dates. Why Spain? Why those dates? Why these other countries? Newsweek's entire explanation: "Unemployment in Spain is soaring as the country sheds thousands of low-skilled jobs."