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Japanese fall-on-the-sword attitude good for HD-DVD buyers

SEATTLE, Washington - In case you haven't heard, the hi-res disc format war is over, and Blu-ray has won. Nobody cares, except Sony executives and those few folks that bought HD-DVD gear. It's a sunk cost for people in the US, but the shame-based cultural attitudes in Japan are so strong that one retailer is letting customers trade in their HD-DVD player for a Blu-ray player:

The Japanese electronics retailer Edion is deeply ashamed it sold its customers HD DVD gear. So ashamed they that they're allowing buyers to swap in Toshiba HD DVD boxes for Blu-ray players.

Found via Digg