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IKEA - transforming more than just Renton

NEW YORK, New York - It was only a few short months ago that I blasted Red Hook, Brooklyn as being an isolated, dumpy neighborhood. Now, not only is it getting some West Coast coffee roasting love from Stumptown, but I can't talk to anyone at the office for five minutes without them mentioning the new Ikea in Red Hook.

It's not just that people want to buy Ikea stuff, but that Ikea has instantly made Red Hook un-isolated with a good, old-fashioned, almost libertarian private suite of transportation options:

Transportation options include free shuttles every 15 minutes from three Brooklyn subway stations — the Smith and Ninth stop on the F and G line, the Fourth and Ninth stop on the R, and Borough Hall — between 10 a.m. and 10 p.m. daily... and a free water taxi from Pier 11 in Lower Manhattan, running every 40 minutes daily from 10 a.m. to 8:20 p.m.

It's good to see private transportation options like this (and, as another example, the private bus service Google operates for employees in the Bay Area) popping up.


Christine said...

That is very cool! I love that a few companies are offering this.

Microsoft does the same thing in Seattle that Google does in SF. MS employees I know who have taken it say their buses from Seattle to Redmond are very nice with wireless internet of course.