SEATTLE, Washington - I was at a local bakery the other day, wearing schwag from a not-very-well-known tech company. An old timer in line started talking to me about the font on the shirt. He praised that it was a fairly unique font - said that he did some typesetting and printing as a hobby, and was distressed that so many companies choose to use the boring Helvetica font in their logo.
He rattled off some industries that he said use Helvetica too much (airlines, etc.)... then gave a bit of a dramatic pause, dropped his voice a bit, and hit me with:
"All the big oil companies use Helvetica."